Branding - DP Consulting
Title: "DP Consulting"
Type: Branding - Logo
Year: 2014
Software: Adobe Illustrator
Design Brief: A colleague starting her own business in consulting (catering to companies looking to boost revenue via networking and marketing) asked for a simple logo to be used for digital letterhead.
Concept: I perceived Debbie P. to be a "go with the flow" type after working with her for nearly 11 years. This ideal was paired with the first and last initials of her name, conjoining the letterforms in a way that follow the curvature of a flowing current, set in her favorite color - purple. The shape also creates a stylized dollar sign tying into her service objective.