Branding - El Cholo
Title: "El Cholo 2"
Type: Branding - Logo
Year: 2013
Software: Adobe Illustrator
Design Brief: Select and redesign an existing restaurant's logo and color palette to be used on their totally redesigned web page.
Concept:
Use bright fun shades of red, green and yellow (colors most representative of food), a culturally festive font and vector imagery of chiles all laid out on a stylized sombrero to create the feeling of a "fiesta" when looking at the new logo designed for El Cholo, a Mexican restaurant in Southern California. The chiles act as a symbol for the company's new brand that can be broken away from the logo to be a stand-alone piece.