GALLERY VIEW
DETAIL VIEW
Brochure - iPad
On-screen version of the event brochure. For those guests who are more tech savvy and eco-friendly.
Live Auction Bid Paddles
Attendees of the evening dinner and Live Auction use these to let the MC know they'd like to place a bid.
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Dinner Place Card
To be set with each table setting inside a place card holder during dinner to encourage guests to submit a bid or two.
Golf Bag Tags
As golfers arrive at valet at the head of the event, attendants will mark their golf equipment according to their foursome and golf cart using these tags.
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Live Raffle Board
Evening guests will be able to purchase a numbered spot on this board during the event Silent Auction in order to be considered for various prizes.
Live/Silent Auction Prize Voucher
Once the Silent and Live Auctions conclude, bid winners will be issued a voucher to receive prizes that require shipment or additional handling.
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Brochure - iPad
On-screen version of the event brochure. For those guests who are more tech savvy and eco-friendly.
Brochure - iPad
Live Auction Bid Paddles
Live Raffle Board
Dinner Place Cards
Golfer Bag Tags
Live/Silent Auction Prize Voucher
Title: "Open Happiness"
Type: Product Ad
Software: Illustrator and Photoshop
Photography: Edmond Hon
Design Brief: Working with a student photographer, conceptualize and design all the supporting graphic elements to be used in harmony with the photography for a cold beverage advertisement in a magazine. Write a headline to go along with an existing company and it's slogan.
Concept: The idea that with every twist-off of a Coca-Cola cap, comes a smile. The bottle caps represent each satisfied customer's happiness mimicking an ascension of carbonated bubbles as well as the shape of the Coca-Cola swoosh.
Open Happiness
Building A Movement
Title: "Building A Movement"
Type: Environmental Ad
Software: Illustrator and InDesign
Design Brief: Select an active charitable organization and use their existing brand while advertising their cause(s) inside of a two-page magazine spread.
Concept: Use a clean layout and blocky slab-serif headline/subhead font types, and shape/align the photography to behave like building blocks that fit together in an interesting way.
W.W.Web Masters - A
W.W.Web Masters - B
Title: "W.W.Web Masters"
Type: Ad Campaign
Software: Adobe Illustrator
Design Brief: Design a one-page magazine ad campaign for EveryoneOn, an existing company that strives against digital illiteracy. Use stock images and find a creative way to entice readers to learn more about the cause.
Concept: Using a comedic take on the subject matter, each ad depicts a scene that starts at the top of the page with a candid peek into a first-time internet user's attempt at using a search bar for a seemingly innocent purpose, only to be met with other suggestions (that the engine provides) which prove to be just as helpful unbeknown to the typer. Ultimately, convincing the user of the internet's usefulness – proving how-to knowledge of net to be worthwhile.
Cautionary Tail
Debbie Pattillo
El Cholo 2
Title: "Cautionary Tail"
Type: Logo
Software: Adobe Illustrator
Design Brief: Freelance client with an up-and-coming music studio requested a logo design for his record label (Cautionary Tail) that would incorporate an aspect of the antique recording equipment he collects and works with, namely a VU meter.
Concept: The name of the record label is strewn across a stylized VU meter, a visual better assisted by the appearance of a red needle symbolically reading inside of the red (or cautionary) section of the meter and the mechanical accent of two screws on each side.
Title: "Debbie Pattillo"
Type: Logo
Software: Adobe Illustrator
Design Brief: At the brink of retirement, co-worker/friend Debbie Pattillo asked for a simple logo to be used for a digital letterhead.
Concept: Perceiving Debbie to be a "go with the flow" type after working together for nearly 11 years, this ideal was paired with the first and last initials of her name, conjoining the letterforms in a way that follow the curvature of a flowing current, set in her favorite color - purple.
Title: "El Cholo 2"
Type: Logo
Software: Adobe Illustrator
Design Brief: Select and redesign an existing restaurant's logo and color palette to be used on their totally redesigned web page.
Concept: Use bright fun shades of red, green and yellow (colors most representative of food), a culturally festive font and vector imagery of chilies all laid out on a stylized sombrero to create the feeling of a "fiesta" when looking at the new logo designed for El Cholo, Mexican restaurant in Southern California. The chilies act as a symbol for the company's new brand that can be broken away from the logo to be a stand-alone piece in sections of their collaterals.