Print - Open Happiness
Title: "Open Happiness"
Type: Product Ad
Year: 2013
Software: Illustrator and Photoshop
Photography: Edmond Hon
Design Brief: Working with a student photographer, conceptualize and design all the supporting graphic elements to be used in harmony with the photography for a cold beverage advertisement in a magazine. Write a headline to go along with an existing company and its slogan.
Concept: The idea that with every twist-off of a Coca-Cola cap, comes a smile. The bottle caps represent each satisfied customer's happiness mimicking an ascension of carbonated bubbles as well as the shape of the Coca-Cola swoosh.
Open Happiness