Title: "WWWeb Masters"

Type:  Ad Campaign

Year: 2013 

Software:  Adobe Illustrator

Design Brief:  Design a one-page magazine ad campaign for EveryoneOn, an existing company that strives against digital illiteracy.  Use stock images and find a creative way to entice readers to learn more about the cause.

Concept:  Using a comedic take on the subject matter, each ad depicts a scene that starts at the top of the page with a candid peek into a first-time internet user's attempt at using a search bar for a seemingly innocent purpose, only to be met with other suggestions (that the engine provides) which prove to be just as helpful unbeknown to the typer.  Ultimately, convincing the user of the internet's usefulness – proving how-to knowledge of net to be worthwhile.