Illustration - Headphones
BEATS AUDIO
AD CAMPAIGN
ILLUSTRATION
Project Objective: Illustrate a photo-realistic electronic product and conceptualize a multi-asset ad campaign connecting celebrity passion with high-end audio performance
Role: Creative Lead, Graphic Illustrator, & Copywriter (Product Illustration, Campaign Concept, Slogans, & Ad Layouts)
Intended Audience: Youthful, active consumers, music enthusiasts, and fans of featured celebrity ambassadors
Software & Tools: Adobe Illustrator, Adobe Photoshop
Brand & Design Considerations: Developed vector-based product illustrations and crafted personalized visual messaging aligned with existing Beats by Dre brand aesthetics
Accessibility & Production Considerations: Produced high-resolution, CMYK-ready print layouts featuring stark, contrasty typography and clear focal points for outdoor display and publication print runs
Project Description: As creative lead and illustrator for a student project, I developed a flashy high-impact print advertising campaign centered around vector-illustrated Beats Studio headphones. Built on the core slogan I wrote, "Sound your heart will beat for," the campaign bridges Beats' audio quality with the personal passions of celebrity ambassadors.
Working in Adobe Illustrator and Photoshop, I freely managed the full production pipeline by creating photo-realistic vector headphones artwork, coining customized secondary slogans, color variations, and building multiple balanced, high-contrast layouts for major print publications and outdoor displays.