AMERICAN AIRLINES

MOTION GRAPHICS

VIDEO EDITING

Project Objective: Conceptualize and produce an energetic, brand-aligned motion graphic to highlight sales metrics and motivate an internal audience

Role: Lead Motion Designer & Concept Developer (Asset Design, Animation, & Music Curation)

Intended Audience: American Airlines Western Division sales team members, department analysts, and executive leadership (100+ audience)

Software & Tools: Adobe After Effects, Adobe Illustrator

Brand & Design Considerations: Adapted established American Airlines brand identity guidelines into an uplifting sky and flight visual theme, seamlessly integrating the aircraft “Flying Flag” tail fin, dynamic typography, and curated sales metrics

Accessibility & Production Considerations: Rendered high-resolution, high-contrast motion sequences designed for full-screen projection playback in high-ambient-light conference venue environments

Project Description: As lead motion designer, I developed and animated an upbeat motivational video opener for the American Airlines Western Division Sales Conference. Tasked with highlighting key sales milestones, I curated the thematic track "We're Just Getting Started" to drive the dynamic pace of the animation. Using Adobe Illustrator, I built custom graphic elements and data visualizations from sales statistics, then brought them to life in Adobe After Effects with a continuous "flying through the clouds" visual metaphor that ended with a kenetic text dance on the Flying Flag tail fin graphic. The final motion graphic debuted live on stage before an audience of over 100 sales professionals and executive leadership, successfully establishing an energized tone for the managing director's keynote address.