Print - AR Brand Design
ARTFUL REBELLION CLOTHING
BRAND IDENTITY
Project Objective: Develop a complete brand identity and physical collateral package for a custom tailoring company serving underrepresented BIPOC community members
Role: Lead Graphic Designer & Brand Strategist (Client Discovery, Competitive Analysis, Logo Design, & Collateral Production)
Intended Audience: BIPOC professionals, custom suiting clients, fashion-forward community members, and retail partners
Software & Tools: Adobe Illustrator
Brand & Design Considerations: Fused modern high-fashion aesthetics with a youthful, empowering tone, establishing a distinct visual identity supported by market research and competitive analysis
Accessibility & Production Considerations: Formatted high-precision vector artwork for physical print prepress, ensuring crisp reproduction across specialty clothing tags, foil-stamped business cards, and scalable apparel labels
Project Description: As lead designer, I collaborated directly with the founder of Artful Rebellion to establish the core visual identity for a New Orleans bespoke tailoring company dedicated to empowering underrepresented BIPOC professionals. Conducting initial brand strategy sessions and a competitive market analysis, I translated the owner's mission into a sophisticated yet youthful visual theme. Working in Adobe Illustrator, I crafted the primary logo mark, tested iterative design mockups, and established a rich, tailored color palette. The final deliverable suite included versatile vector logo assets, premium business card layouts, and custom garment tags engineered to convey craftsmanship, elegance, and community pride across both print and apparel touchpoints.