Print - LAUL WMYJ Awards Dinner
LOS ANGELES URBAN LEAGUE
BRAND IDENTITY - EVENT
PRINT & DIGITAL
Project Objective: Strategically develop and produce a cohesive, high-end visual identity and multi-channel marketing asset package for a major civil rights organization's flagship celebrity fundraising gala event.
Role: Senior Visual Designer & Creative Lead (Tagline, Concept, and Asset Execution)
Intended Audience: High-profile donors, celebrities, community advocates, corporate sponsors, and civic leaders
Software & Tools: Adobe Illustrator, Adobe Photoshop
Brand & Design Considerations: Designed a custom event tagline and unique identity. Blended BIPOC-inspired cultural motifs with an upscale red-carpet gala aesthetic using custom color palettes and symbolic graphic elements.
Accessibility & Production Considerations: Managed end-to-end print prepress for large-format directional signage and tactile collateral. Formatted high-contrast, scalable digital PowerPoint slides optimized for large theater screens and ambient venue lighting
Project Description: As senior designer, I directed the complete print and digital visual strategy for the Los Angeles Urban League’s premier annual fundraising gala at the Dolby Theatre (formerly Kodak Theatre) in Hollywood. I worked directly with LAUL marketing leads and web developers to create a cohesive event identity honoring community leaders and high-profile philanthropists, including legendary honorees Earvin “Magic” Johnson and Cookie Johnson.
Tasked with developing an elegant theme that celebrated both the honorees and LAUL’s mission of economic empowerment for BIPOC communities, I personally coined the event tagline and established the overarching visual concept. The design paired rich earth tones with delicate, glowing dust accents. This was a subtle creative nod to "Magic" Johnson that simultaneously reflected the warmth and vitality of the community served. Utilizing Adobe Illustrator and Photoshop, I executed an extensive production suite spanning mailed and digital invitations, on-site environmental directional signage, menus, program cards, raffle assets, and high-impact on-screen presentation graphics for the main stage screen.
Digital & Print Deliverables
Invitation - Outside Panel
Menu Card
Invitation - Inside Panel
Directional Signage
