Print - USCBAA Benefit Dinner
USC BLACK ALUMNI ASSOCIATION
BRAND IDENTITY - EVENT
Project Objective: Develop an elegant multi-channel visual identity and collateral package for a high-profile alumni fundraising gala, fusing institutional identity with custom cultural motifs
Role: Senior Graphic Designer & Creative Lead (Visual Identity, Pattern Design, & Asset Execution)
Intended Audience: USC alumni, corporate sponsors, celebrity guests, community leaders, and university leadership
Software & Tools: Adobe Illustrator, Adobe Photoshop
Brand & Design Considerations: Fused 1920s Art Deco "Gatsby" aesthetics with Ghanaian Adinkra symbolism, incorporating subtle Trojan cardinal and gold accents into a regal black-and-gold color palette
Accessibility & Production Considerations: Executed print-ready artwork with precision metallic framing for tactile collateral, while optimizing high-contrast presentation decks and social graphics for ambient event lighting and digital display
Project Description: As senior graphic designer, I led the complete visual strategy for the University of Southern California Black Alumni Association’s flagship black-tie fundraising gala at the Dolby Theatre (formerly Kodak Theatre). Collaborating closely with marketing representatives and creative team members, I translated client surveys and mood boards into a cohesive design theme that combined a 1920s Art Deco style with traditional Ghanaian Adinkra symbolism. Working in Adobe Illustrator and Photoshop, I engineered metallic framing featuring integrated cultural patterns and subtle Trojan cardinal and gold accents. The final deliverable suite encompassed mailed and digital invitations, social media kits, environmental event collateral (menus, program cards, favor tickets), and main-stage presentation decks.
Digital & Print Deliverables
