Print - We Rise Together
LOS ANGELES URBAN LEAGUE
BRAND IDENTITY - EVENT
PRINT & DIGITAL
Project Objective: Develop a unified event theme, tagline, and multi-channel marketing kit to drive community engagement and corporate sponsorship for a major civil rights organization
Role: Lead Graphic Designer & Copywriter (Concept Development, Tagline, Brand Identity, & Asset Production)
Intended Audience: Community advocates, corporate sponsors, civic leaders, and prospective event attendees
Software & Tools: Adobe Illustrator, Adobe Acrobat
Brand & Design Considerations: Extracted and adapted the existing Los Angeles Urban League brand color palette into a dynamic visual system anchored by custom "rising arrow" motifs and integrated logo typography
Accessibility & Production Considerations: Engineered print-ready mailers and sponsorship packages with clear typographic hierarchy, paired with high-contrast digital assets formatted for web and social distribution
Project Description: I partnered with Los Angeles Urban League marketing consultants, event coordinators, and web designers to develop a brand identity centered on the organization’s advocacy for upward mobility. I coined the slogan "We Rise, Together" and built a visual system around upward momentum.
Using Illustrator and Acrobat, I designed custom logo typography featuring an integrated "rising arrow" letterform motif. The final collateral suite included mailers, sponsorship packages, and a social kit that secured corporate sponsors and drove attendance.
Social Media Kit
