HIGHER ED BRANDING

WEB DESIGN

ACCESSIBILITY COMPLIANCE

Project Objective: Execute a unified catalog campaign across print prepress and web environments while streamlining campus-wide edit workflows

Role: Lead Designer, Information Architect, & Workflow Coordinator

Intended Audience: Cerritos College prospective/current students, faculty, and administrative staff

Software & Tools Used: Adobe InDesign, Illustrator, Photoshop, CourseLeaf CAT, Modern Campus CMS, MS Teams

Brand & Production: Extended official district standards into print and web assets; prepared high-res CMYK mechanicals for print release

Accessibility: Executed WCAG 2.1/ADA QA, contrast remediation, and accessible heading structures

Project Description: As lead designer and project manager, I directed the end-to-end visual design, web restructuring, and collaborative review workflow for the district’s flagship catalog. I conceptualized the print cover using institutional brand guidelines, custom typography, and key campus messaging, extending this aesthetic into digital web banners across CourseLeaf CAT and Modern Campus CMS.

To optimize the student user experience, I overhauled the website navigation, converting dense pages into structured parent-child links. I established an efficient cross-campus collaboration model using MS Teams to coordinate edits with deans, department chairs, counselors, and evaluators, facilitating virtual team trainings to streamline updates.

Working in close consultation with the campus graphic designer, I embedded WCAG 2.1 / ADA accessibility standards throughout the process. This included remediating color contrast ratios, optimizing screen-reader heading structures, and preparing production-ready CMYK files for the upcoming print distribution.